Sydney Turf Club

Strategic Plan 2006-09

Our Vision:

To be the nation’s leading race club, through growth and innovation.

How will we get there?:

1. By developing Rosehill Gardens into a world class racecourse and event centre;

2. By developing Canterbury Park into a premier Sydney racing, sport and leisure facility;

3. By diversifying into other business opportunities.

Our Success will be measured by:

  • Prizemoney paid – standard and total;
  • Attendances and wagering turnover;
  • Revenue from non racing businesses.

Our Cultural Priorities will be exceptional:

  • Customer Service
  • Performance
  • Innovation
  • Teamwork

To achieve our vision, we will focus on three (3) Key Strategies and measure our success through Key Performance Indicators (KPI):

1. Build a culture and reputation for performance and innovation.

We will need to strengthen our culture of innovation and performance if we are to achieve our vision.

Key Performance Indicators

  • Culture survey results;
  • Performance review ratings;
  • New ideas submitted, implemented and results.

2. Further enhance the performance and reputation of our racing events and facilities;

We operate in an increasingly competitive environment - the public have more options in sports and entertainment and there are some significant changes in the wagering options available. To maintain our
success we need to ensure that our premium races and events are further enhanced in terms of reputation and appeal. We also need to focus on ways of building the performance of our mid week racing, and to develop constructive approaches to the changes in wagering.

Key Performance Indicators

  • Raceday Contribution;
  • Customer and Stakeholder Satisfaction.

3. Leverage our assets and expertise to develop and operate existing and new businesses;

The STC has considerable assets and expertise from which we may be able to extract significant additional return. Our land and facilities, our systems and the skills of our people can be recruited for the purpose of developing and operating profitable businesses which complement our existing operations. It is also envisaged that these additional activities would generally provide additional benefits to members and industry stakeholders.

Key Performance Indicators

  • Existing Function & Event Contribution;
  • New Businesses Contribution.
 
 
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